ABOUT SOCKERBIT
SWEDISH CANDY
LOVE, FAMILY, & CANDY
Sockerbit, Swedish for "sugar cube," was founded in 2010 by Florence Baras and Stefan Ernberg, a couple who met working at a candy company in Europe. They fell in love and moved to the U.S., setting out to bring Sweden's lördagsgodis — the Saturday pick-and-mix ritual — to an American audience.
They approach candy like design — curated, colorful, and obsessively sourced — focusing on quality and transparency by choosing clean ingredients free from high fructose corn syrups, artificial additives and dyes. They only source their candies through factories that meet the highest health standards in Europe.
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OUR JOURNEY
Starting with a flagship in NYC in 2010, they quickly expanded to Los Angeles in 2014, opening on West 3rd Street. Today, they wholesale to over 3,000 locations and are launching nationwide in 1,600 Target doors in the winter of 2025.
They also retail to World Market, Wegmans and The Paper Store and hundreds of other specialty retailers across the country offering bespoke, hand-curated prepackaged pouches combining the thrill of discovery with grab-and-go convenience, so every bag feels like a mix consumers picked for themselves.
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