With the introduction of Family Mix, Santa Claus is finally joined in the bag by new family members representing different flavors: The Christmas Snowman Reindeer, the Christmas Snowman and Santa Claus into the family!
In Sweden, candy isn’t an everyday indulgence — it’s a Saturday celebration. Since the 1950s, lördagsgodis (“Saturday candy”) has been a beloved ritual where families visit local shops to handpick their favorites from rows of colorful bins. It’s a moment of joy, shared across generations — and it’s still one of Sweden’s sweetest traditions.
